Tudinh Duong

What is the future of creativity and technology?

I explore it in what the world is making, what history and culture hold, and the future taking shape between them. The thread runs through what I’m collecting, my monthly dispatch, and my presentations.

Collecting

Passages, images and fragments, saved as I read and look.
Last updated 2 hours ago.

19.07.26 · Graphic Design

19.07.26 · Graphic Design

19.07.26 · Graphic Design

19.07.26 · Graphic Design

19.07.26 · Noted

19.07.26 · Noted

19.07.26 · Sites

the British Film Institute's '50 key anime films' list is ordered chronologically so it makes for a decent history - not exhaustive but you can't find something like that outside of academic texts. It "centers" on Miyazaki/Ghibli and Akira in 1988, but stretches back to 1943. More importantly - the works of director Naoko Yamada are present, in the 46th and 48th spots. Seeing her work get recognized more widely - outside the anime world - feels really good. For once I don't glaze over the mentions of Ghibli, NGE, Akira - because Yamada is finally being discussed in that lineage.

19.07.26 · Noted

Statement: Like most media, anime in the 90’s was a reflection of the social climate of Japan at the time. With many shows being produced during the “Lost Decade,” the emotional effects of widespread economic turmoil seeped into many series, while the influx in technological advancements was seen in the spike of futuristic and sci-fi anime. The era of 90’s anime saw something unique; there was enough money going towards the industry to fund projects, but not so much as to set harsh regulations, and thus a wave of very expressive shows were born. While exploration was rampant, the field was still male dominated, creating a narrow landscape in character designs.

19.07.26 · Noted

Last week, we here Andreessen Horowitz gave our predictions on big ideas for 2024. For me, I'm doubling down on anime. Anime has quickly become one of the highest grossing genres of games by ARPU. In 2022, Mihoyo grossed over $3.8 billion from Genshin and Mihoyo. And... they also grossed more profit than gaming giant Activision Blizzard (think, Candy Crush, Call of Duty, etc.). https://lnkd.in/eCJZPDwP Earlier this year, Nintendo launched Zelda: Tears of the Kingdom, and Attack on Titan wrapped up its storied run as one of the most popular TV shows for the year. So why anime? Anime is a uniquely accessible art style for kids and adults, and the medium allows for many different story archetypes. There are adventure components, romance hooks, and social loops within anime games that lead to deep player engagement. Genshin set the new standard for a fully cross-platform, performant game across multiple device types, GPUs, and frameworks. I've met many passionate founders building new experiences for players everywhere and I'm excited for what 2024 will bring. https://www.linkedin.com/posts/robin-guo-322b0098_last-week-we-here-andreessen-horowitz-gave-activity-7140854224287879168-h-mY?utm_source=share&utm_medium=member_desktop

19.07.26 · Noted

19.07.26 · Motion

19.07.26 · Words

Hayao Miyazaki // "It is the fate of modern life that we repeatedly lose touch with nature, the environment, the planet. But we try to regain it again and again.

19.07.26 · Words

19.07.26 · Motion

19.07.26 · Photography

19.07.26 · Graphic Design

19.07.26 · Photography

19.07.26 · Visual References

19.07.26 · Plant Life

19.07.26 · Visual References

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Dispatch

One idea, the last Sunday of every month. 19 editions since December 2024. The latest is readable here, the rest only in subscribers’ inboxes.

Edition 19

Hallmark

The word hallmark comes from an actual hall, Goldsmiths’ Hall in London, where since 1300 silver has been tested against the sterling standard and struck with the hall’s mark, so you could trust it without knowing the maker. A word that once signified quality now names the opposite: the hallmarks and giveaways of AI. Work where the tool led and the person barely shaped it.

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Back pages

Previous editions

  • 18Notes
  • 17Change
  • 16Temperature
  • 15Rethinking video, prototyping faster, and encoding brand logic
  • 14Transmission
  • 13Closing the distance between strategy and execution
  • 12Potential energy is the most undervalued asset in business
  • 11Data as a creative material
  • 10Progress isn’t always new
  • 9A culture of continuous improvement
  • 8When everyone is faster, how do you win?
  • 7As answers accelerate, questions matter more
  • 6The craft of technology: beyond frameworks
  • 5Designing discovery in an age of information sameness
  • 4From technology as commodity to technology as companion
  • 3This Month at Made by ON
  • 2The future is Creative Technology
  • 1What we learned about growth from our partners

Readers

Read by leaders in brand, design and technology, from agency founders and global tech companies to voices across art and culture. From the replies:

There is an energy to them — gentle, considerate, deeply thoughtful — and they present a way of looking at the world that is both curious and inspiring.

I don’t take the time to read many newsletters, but I always enjoy yours. Very well written and thought provoking.

What a fantastic newsletter. A pleasure to read and so many useful lessons in there.

Your note really resonated with me as I try in my own area to still utilise human skill and experience to extract the most out of a project.

Love your emails

Thanks for the brain food as ever :)

This might be my favorite newsletter yet!

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Bio

Tudinh Duong
Photograph · Prince Yiadom

Tudinh Duong is a creative technologist and a Founding Partner & CEO of Made by ON, a Creative Technology partner that defines the platforms, tools, and experiences that give ambitious organisations a competitive edge. He founded the agency on the belief that design and technology are not separate disciplines.

That conviction continues to shape the agency, where strategists who understand code, developers who love design, and designers who think in systems create experiences that drive brand equity and growth.

His background bridges both fields. He holds a First Class Honours BA in Graphic & Media Design from London College of Communication, University of the Arts London, and a Distinction MSc in Human-Computer Interaction from University College London, where he was recognised on the Dean’s List as part of the top 5% of the faculty. Doctoral research conducted in partnership with Great Ormond Street Hospital and UCL resulted in co-authored published papers on novel technologies.

Made by ON’s work has won four Lovie Awards — for Air, Colophon, London Design Festival and The Creative Study — and a Webby nomination for Air. He is an Executive Member of the International Academy of Digital Arts and Sciences, the body behind both awards, where he judges the Lovies. He is also a former Chair of the St Bride Foundation, established in 1891 with one of the world’s most significant archives of print, publishing, and graphic design.

Featured in Design Week and The Guardian, and a regular speaker and panellist across the design and technology industries, Tudinh writes a monthly dispatch exploring craft, creativity, and technology.

Through Made by ON, a selection of clients and collaborators:

  • Accept & Proceed
  • Air
  • Airbnb
  • Alphabet
  • Anya Hindmarch
  • Bibliothèque
  • Bombay Sapphire
  • British Library
  • Cancer Research UK
  • Collins
  • Colophon
  • Estée Lauder Companies
  • EY
  • Fondation Chanel
  • Food
  • Further
  • Greenpeace
  • Gretel
  • H&M
  • Hato
  • Intuit
  • Koto
  • Labour
  • Live Nation
  • London Design Festival
  • Made Thought
  • Manual
  • Nike
  • On Running
  • Output
  • Pentagram
  • Porto Rocha
  • Ragged Edge
  • Snøhetta
  • SomeOne
  • Sonos
  • Winkreative
  • YourStudio

Presentations

Giving presentations is one of my favourite parts of the work: sharing what I’ve learnt and love, everywhere from world-leading creative agencies like Wolff Olins, DesignStudio and Saffron to companies, universities, festivals and panels. Recent themes: AI as an amplifier for human intelligence, brand trust in generative work, and an unlikely path into creative technology.

Below is a flavour, not the full list. If you’d like me to give a presentation or join a panel, get in touch ↓

Mapping What Lasts

Birmingham Design Festival · 2026

Mount Fuji seen from space — snow-capped, a plume of cloud streaming off the peak.Slide — A Handbook for Travellers in Japan (Chamberlain, 1894): the bound volume, its fold-out map of Japan, and period advertisements.Slide — “132 years apart. The same advice.” Google Maps reviews of Mount Fuji beside its terrain map: it’s no use coming if the weather is bad.Slide — “Maps can inspire”: the 1883 Treasure Island title page, Stevenson’s map of the island, and an engraving of pirates on deck.Slide — “The making compounds”: a flywheel labelled map making — make a map, it inspires someone, who makes the next.Slide — the same mountain terrain rendered four ways: natural relief, elevation heat-map, night lights, pale contours.

The festival’s theme was change. Mine was about what doesn’t. People have always made maps of Mount Fuji, with tools that change beyond recognition, from Hokusai’s woodblocks to satellites, and now AI. The mountain hasn’t moved, nor has what we want from it. And a map can do more than record. Stevenson drew Treasure Island before he wrote it, and the story climbed out of the map. The tools change, the making lasts.

Duality, Boundaries, Play

St Bride Foundation Design Conclave · 2024

A family photograph: a young boy in a bright yellow tracksuit and green bobble hat, standing on the wooden deck of a boat with the sea behind.Slide — the Pillar Point Refugee Centre sign at dusk, razor wire above it: Trung Tâm Tị Nạn Việt Nam.Slide — “Magic × Logic”: a serif and a monospace joined by a chartreuse ×.Slide — a papyrus fragment of the Book of the Dead, 1400 BC: the oldest item in the St Bride collection.Slide — the St Bride gymnasium, circa 1920: pommel horse, parallel bars and a piano under the glass lantern roof.Slide — “What happens if you allow the boundaries to blur?”

Boundaries are handed to us early, between disciplines and identities, between the expected and the possible. Play is how we unlearn them. The best work lives between opposites, magic and logic, past and future, tradition and innovation. What happens if you allow the boundaries to blur?

Open Archive: Beyond Blueprints

Snøhetta × National Museum of Norway · 2024

The talk’s title card: Open, Archive, Beyond, Blueprints set as pill buttons over sunlit pool tiles rippling underwater.Slide — Hubert Robert, Ruins of a Roman Bath with Washerwomen (1766): washerwomen at work in the flooded ruin.Slide — Knubben harbour bath, Snøhetta (2019–): swimmers and kayaks around sculpted concrete terraces, seen from above.Slide — the 1895 basement plan of St Bride Foundation, Bride Lane: the swimming bath drawn at its centre.Slide — an archival red-toned print of the St Bride swimming baths under their glass roof, bathers at the water’s edge.Slide — beneath the Bridewell Theatre today: timber posts and beams standing on the tiled floor of the drained Victorian pool.

A talk about digitally archiving architecture that is mainly about swimming pools. Roman baths, Snøhetta’s harbour bath at Knubben, and the Victorian pool still sitting under the theatre floor at St Bride. A pool is simple to document, a rectangle filled with water. But the 1932 gala report counted over 28,000 swimmers in one brilliant summer, and no blueprint holds them. That is what an archive is for.

Ikebana & the art of collaboration

The Lovie Awards · 2024

Woodblock print — a woman in a black haori and two children among potted peonies in a nursery garden, one child crouched over a blooming pot.Woodblock print — two women on a veranda watching wisteria trail toward the water of a garden pond.Slide — 和, Wa (harmony): “Harmony between elements”.Slide — 不均斉, Fukinsei (asymmetry): “Embrace difference”.Slide — 空, Kū (emptiness): “Leave space for possibility”.Slide — 無常, Mujō (transience): “Embrace impermanence”.Slide — 侘寂, Wabi-Sabi (imperfection): “Work with imperfections”.

What the Japanese art of flower arrangement knows about working together. Five principles: harmony between elements, embrace difference, leave space for possibility, embrace impermanence, work with imperfections. An arrangement is alive, imperfect and temporary. So is a good collaboration.

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